Alain

Landscape Mood boards

The rest of my portfolio is landscape and I think it would be disturbing to the reader to have to turn the way they are looking therefore I have changed to of my boards to fit a landscape direction. I also wanted the boards to be more cohesive throughout the portfolio and mirror not only the mood but also the colors and style of the collection.

I am reasonably happy with this first one. The threaded area would be actually threaded. I also made the jacket longer in photoshop as this is how it is in the collection. This would be printed on canvas. then threaded into with embroidery thread.

This is one of the first mood boards I did. I used this image as a trail for printing on canvas and the colors etc came out really well. I think it brings in the ideas of the Margareta collection well which are still important in this brief. I need to work on putting text in this image as this set up is not working to well.

Starting specification drawings

Starting some specification drawings and making notes of aspects I need to change or reconsider. These are not mirrored so garments are not yet the same on each side. I intend to do this on photoshop. I wanted to see pieces together (of outfits).

Starting Illustrations

Starting some illustrations by sketching some people I imagine wearing my clothes. I want to create a sketchy yet 'cutout' feel to my illustrations that is then enhance with green thread that lines the clothing. I really want the mood to portray my target market and see some angles of the clothing that you don't see in the line up. I want to portray this idea of sketchy yet tailored throughout my portfolio. Effortless Layering is a term that is starting to sum up my collection.

Taking the drawings into photoshop and giving hints of situational backgrounds. I want to maintain the pencil lines on faces as I think this contributes to a layering effect.

Importing fabric into drawings and trying to collage them together, unsure if they look better alone...

IDEA: could have A3 page with two bordered A4 areas that each have a illustration in them. Borders could be in gun print.

Drafted line ups

Some drafted line ups. I am really happy with color combinations and the models. I think there is the perfect amount of print. It makes the collection a little more dynamic and youthful and draws on other brands in the market place like lonely hearts. (Lonely hearts has always had small prints that from far away don't look like much but from close up they look really effective). I think the print is leaning more toward a masculine side therefore drawing on the ideas that girls can wear boys clothes.

More shading. I have taken this to the printers and was once again really happy with the results.

Women's line up. Really happy again all though a few things to fix.

Made browns darker which works much nicer as it allows the khaki to come forward a bit more.

IDEAS FOR ILLUSTRATION:

I have spoken to the printers about printing on canvas paper as I think this would produce a really nice grainy effect that would bring across the idea of being natural and sustainable well. Saying this, I did not want the line up to have this whole effect therefore I thought that printing on a clear plastic and sewing it to the canvas could bring together all of these ideas. This would also bring forward the concept of layering that is explored throughout my past collection and this one. I also used layering in my last illustrations with stitching, paper and collage. After speaking to Holly she said I should try sewing down the shape of my zero wast pattern on the canvas (behind line up) to bring forward the ideas of zero waste. I really like this idea and I am working on finalizing this pattern. The zero waste garments would also have green top stitching to show the consumer that they are the zero waste pieces. American Apparel has a similar concept when they use sustainable fabrics in their garments.

Photoshopping people and pattern into drawings

This post looks at an example of how I am putting people and pattern into my garments. I picked the people off the internet because no one I knew in real life really suited my market. They are both supposed to reassemble a professional model therefore around 20-25 in age. I wanted them both to look attractive and stylish. I came across the man's head on style.com. I liked the cheese cutter hat and thought it showed how a guy could put his own difference into my clothing. For the girl, I needed her hair to be up high so it did not interfere with the clothing necklines. It also portrays the busy lifestyle of my market, i.e. putting your hair up in a bun and throwing on some effortless Alain clothing!

Putting in a pattern to sleeves and attempting shading. Using techniques learnt in class to achieve this. Working on drafted line up.

Adding color to line front drawings

I have edited out one of the outfits (the one with vest and jacket connected and large pocket pleated pants). I did this because it looked to similar to the other outfit with quilted vest and for a collection I really want to show different concepts instead of saying the same thing in a different way. I have also decided to do the line up in a men's and women's (not just styled) as I believe they wear it in such different ways so it is worth it to show this versatility.