Zero waste jacket on body

Best toile so far! Left most is how a man would wear the jacket and the right is how a woman would wear it. Still having issues with sleeve. 

Patterns

Playing with th 'protective' theme that comes from the Margareta collection, I wanted to creat a modern print that emphsized this. I came up with the idea of guns and targets so below are two of the prints that I made and then some further developments photo shopped on t shirts. 

This was the first one I did, I can deffinately imagine it on a men's tailored shirt in really small symbols. They re intened to give a basic geometric shape from afar and then you see the atual guns up close. I could play with grey on grey color combintions to make the pattern a little more suttle. 

I then outlined the gun shape and patterned it to create a similar asthetic as the pattern above but a little more suttle and therefore possibly more feminine. Even though guns are always asociated with men, I believe women/girls would deffinately wear a print like this. 

 

Here I am putting some prints on t-shirts. I think some of them are really effective. I need to change the color combinations to fit my collection but apart from that I think they could add a really fun element that would be popular in the market place. 

Design Development - Vests

I think vests are a very valuable piece to own as they are more trans seasonal than a jacket and perfect for layering. I believe they fit into my collection well as a simple belt around the waist can put a feminine spin on a masculine looking outfit. I have started introducing this brown color into the collection. I need to find a marterial that resembles this color and asses how it looks with the other colors. 

Photoshoped jerseys/knitwear

Trying to practice some photoshop techniques on some jerseys/jackets I drew and then scanned in. The main thing you really need is a bit of patience! The top row is mens and bottom is women. I believe both these rows would appeal to my target market as they are great layering pieces. Need to work on my shading! 

Mood board

This is my mood/concept board that I have been working on. I wanted to include a garment that could be seen in the zero waste collection (this jacket). I like the color combinations as they reinforce the green/sustainable theme. The wrinkling/deterioration texture on the jacket references back to the Margareta collection. The stereotype sign is inspired by a Maison Martin Margiela picture that presents the size of the jacket as a stereotype for the real thing. I liked this idea as is presents the idea that this way of thinking is new and in 'testing' and is is up to the consumer to put there own style with it. 

Design Development

I came up with this design for a unisex jumper. I want to drape it and see if I can make it zero wait. A man/woman would wear in back to front depending. 

More designs on women's form. Starting to nut out what I do and do not like. I am really liking these two tone jackets as in the last design. I really like the idea of vests as they are more versatile for different kinds of weather. I am also playing with the idea of bringing in a dark brown cord. Woud this still be unisex? 

Color palate

The picture above is a few photographs of some fabrics that I am planning on using. I visited Hemptech in Auckland and got my hands on some 100% hemp fabrics and cotton/hemp blends. These fabrics include these sort of fibers. In addition the green and dark grey/black are 100% linen. 

This is my attempt of a color proportion chart. Basically there will be equal amounts of greens/blacks and the lighter grey s/creams. I believe this color palate is unisex and very wearable whilst still being inspired by the Margareta collection. 

Photoshop color

These are just some drawings that I colored in on photoshop after the tutorial. Still trying to get the hang of it! 

My Market

 These are the first few boards that shape my market together. I am focussing of the X and Y generation  to put it scientifically. I am also keeping the Z generation in mind which follow the Y as I want my collection to sustain over generations. I have learnt through my consumer behavior paper that generations is a effective and readily used way of segmenting target audiences. Wikipedia quotes the following about the Y generation, "Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. In most parts of the world its upbringing was marked by an increase in a neoliberal approach to politics and economics; the effects of this environment are disputed." Knowing this, I need to consider how I sell my clothing - possibly via internet, how I approach this segment - via facebook/ engaging marketing techniques and lastly how the clothes effect and fit in todays world environmentally - informing these consumers about my sustainable label. Author John Ulrich explains about generation X that, "Since then, "Generation X" has always signified a group of young people, seemingly without identity, who face an uncertain, ill-defined (and perhaps hostile) future." Knowing this, I need to emphasize the warmness and protective element of the collection with its neutral tones and versatile ways.

The collage above is by no means implying that couples will be targeted for my label. In this collage I simply wanted to emphasize the way men and women wear clothes and how they can wear similar pieces very differently making each piece very masculine/feminine. I picked photographs where the man and the woman where dressed in a similar way to emphasize this. As for my market, I can really see couples of this age and style wearing my clothing. People who like to layer with scarves and coats etc, people who like relatively loose/relaxed clothing and like to be comfortable. 

The collage above represents a typical home of my market or a house that they see themselves living in. Even if someone in my market is a university student living in a flat, they are the type of person who spends money on nice elements that make their area of the house homely and individual. The house is relatively clean and simple but has small knick knacks that give the rooms personality and interest. Everything is accessible because they are normally very busy. They may have young children so cleanliness is important.

This collage represents the style of my market. They like to mix different textures, wear ALOT of layers, wear mostly neutral tones with greens and blues. They care about the environment and are worried about the way we are consuming and how this will effect the future of their children yet they are unsure what to do about it therefore at any opportunity to buy green/sustainable they do. Saying this they do not go out hunting for it, it is an added bonus. They like to layer similar colors together, e.g. many blues/browns and tans together. 

Zero waste jacket toile

This is my unisex zero waste jacket that I draped. In the first toile, the sleeve was not zero waste so I had to weave it into the block. 

The pictures are not the best but the first picture is half the pattern on card and the bottom picture shows how I made the jacket zero waste. I un picked the first jacket and laid it flat on paper then cut and exceeded parts to make the final block. 

I added a gusset to the back of the pleats which made a little hood shape (last picture). I am really pleased with this shape as I believe it makes the front of the jacket more layered and voluptuous. I need to change the area of the slash line for the shoulder as it was too tight especially on the mens form. I also need to make the jacket longer as the cropped look does not suit the mens form.